Certificate in Ad Tech: Foundations

Name: Certificate in Ad Tech: Foundations
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The Certificate in Ad Tech: Foundations is a comprehensive course designed to equip learners with essential skills in the Ad Tech industry. This program highlights the importance of Ad Tech in the digital marketing landscape, emphasizing its growing demand and influence on business growth.

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Throughout the course, learners will gain hands-on experience in various Ad Tech tools and platforms, understanding the intricacies of data-driven digital advertising. From programmatic advertising and real-time bidding to attribution modeling and cross-device tracking, this program covers it all. Upon completion, learners will have a solid understanding of the Ad Tech ecosystem, enabling them to make informed decisions regarding their digital advertising strategies. This certificate course not only bolsters career advancement opportunities but also equips learners with the skills necessary to excel in a competitive and ever-evolving industry.

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Detalles del Curso

• Introduction to Ad Tech
• Programmatic Advertising
• Digital Advertising Formats (Display, Video, Native)
• Ad Exchanges & Supply-Side Platforms (SSPs)
• Demand-Side Platforms (DSPs) & Ad Networks
• Real-Time Bidding (RTB) & Auction Dynamics
• Audience Targeting & Data Management Platforms (DMPs)
• Ad Fraud, Brand Safety & Viewability
• Ad Tech Metrics & Analytics
• Future Trends in Ad Tech

Trayectoria Profesional

In today's digital world, Ad Tech skills are in high demand. Let's dive into the exciting field of Ad Tech: Foundations, focusing on the most sought-after roles in the UK. 1. **Digital Marketer**: A digital marketing specialist focuses on creating and managing online marketing campaigns to reach and engage audiences. The average salary in the UK for this role is £35,000 - £45,000 per year. 2. **Data Analyst**: Data analysts are responsible for interpreting complex data sets, helping businesses make data-driven decisions. In the UK, the average salary for data analysts is between £28,000 - £40,000 per year. 3. **SEO Specialist**: SEO professionals optimise websites to increase visibility on search engines like Google. The average salary for SEO specialists in the UK ranges between £25,000 - £35,000 per year. 4. **Social Media Manager**: Social media managers create and maintain a positive company image through various social media platforms. The average salary in the UK for this role ranges from £22,000 - £30,000 per year. 5. **Programmatic Advertising Manager**: Programmatic advertising managers use technology to automate the buying and selling of ad inventory. The average salary for this role in the UK is between £40,000 - £60,000 per year. These roles showcase the diverse job market trends and salary ranges within the Ad Tech industry. Equip yourself with these in-demand skills through our Certificate in Ad Tech: Foundations to secure your dream role in the UK's thriving digital landscape.

Requisitos de Entrada

Comprensión básica de la materia
Competencia en idioma inglés
Acceso a computadora e internet
Habilidades básicas de computadora
Dedicación para completar el curso

No se requieren calificaciones formales previas. El curso está diseñado para la accesibilidad.

Estado del Curso

Este curso proporciona conocimientos y habilidades prácticas para el desarrollo profesional. Es:

No acreditado por un organismo reconocido
No regulado por una institución autorizada
Complementario a las calificaciones formales

Recibirás un certificado de finalización al completar exitosamente el curso.

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CERTIFICATE IN AD TECH: FOUNDATIONS

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London School of International Business (LSIB)

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05 May 2025

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