Executive Development Programme Media Relations for NGOs

Name: Executive Development Programme Media Relations for NGOs
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The Executive Development Programme in Media Relations for NGOs is a certificate course designed to empower NGO professionals with essential skills to navigate the complex media landscape. This programme highlights the importance of strategic communication, media engagement, and public relations in the non-profit sector, thereby bridging the gap between NGOs and the media.

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In an era where media relations significantly impact an organization's reputation and outreach, this course is in high demand. It equips learners with the ability to create compelling narratives, engage with media professionals, and utilize various media platforms to further their cause. By the end of this course, learners will have acquired crucial skills for career advancement, including crafting powerful press releases, managing crisis communication, and leveraging social media for advocacy. By enhancing their media relations capabilities, NGO professionals can maximize their organization's visibility, credibility, and influence, ultimately amplifying their social impact.

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Detalles del Curso

• Introduction to Media Relations: Understanding the media landscape, building relationships with journalists, and crafting effective press releases.
• Strategic Communication Planning: Developing a comprehensive media relations strategy, setting goals and objectives, and measuring success.
• Crisis Communication: Managing media relations during a crisis, developing holding statements, and coordinating with spokespeople.
• Digital Media Relations: Leveraging social media and other digital tools to amplify messages and build relationships with influencers and journalists.
• Media Training: Preparing spokespeople for interviews, developing key messages, and handling difficult questions.
• Stakeholder Engagement: Identifying key stakeholders, building relationships, and engaging with communities through media relations.
• Cross-cultural Communication: Understanding cultural differences and tailoring media relations strategies to diverse audiences.
• Ethics in Media Relations: Navigating ethical dilemmas, maintaining transparency, and building trust with the media and public.

Trayectoria Profesional

Requisitos de Entrada

Comprensión básica de la materia
Competencia en idioma inglés
Acceso a computadora e internet
Habilidades básicas de computadora
Dedicación para completar el curso

No se requieren calificaciones formales previas. El curso está diseñado para la accesibilidad.

Estado del Curso

Este curso proporciona conocimientos y habilidades prácticas para el desarrollo profesional. Es:

No acreditado por un organismo reconocido
No regulado por una institución autorizada
Complementario a las calificaciones formales

Recibirás un certificado de finalización al completar exitosamente el curso.

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EXECUTIVE DEVELOPMENT PROGRAMME MEDIA RELATIONS FOR NGOS

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London School of International Business (LSIB)

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05 May 2025

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