Global Certificate in PPC Metrics: Smart Systems
-- viendo ahoraThe Global Certificate in PPC Metrics: Smart Systems is a comprehensive course that empowers learners with essential skills in Pay-Per-Click (PPC) advertising. This course comes at a time when businesses are increasingly leveraging digital advertising to reach their target audience.
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Detalles del Curso
• PPC Metrics Fundamentals: Understanding Key Performance Indicators (KPIs), return on ad spend (ROAS), cost per click (CPC), click-through rate (CTR), conversion rate, and quality score.
• Google Ads: Setting up and managing a Google Ads account, campaign creation and optimization, keyword research and placement, and using ad extensions.
• Microsoft Advertising: Setting up and managing a Microsoft Advertising account, campaign creation and optimization, keyword research and placement, and using ad extensions.
• Facebook Ads: Setting up and managing a Facebook Ads account, campaign creation and optimization, audience targeting, and using custom conversions.
• LinkedIn Ads: Setting up and managing a LinkedIn Ads account, campaign creation and optimization, audience targeting, and using lead generation forms.
• Amazon Ads: Setting up and managing an Amazon Ads account, campaign creation and optimization, keyword research and placement, and using product targeting.
• Smart Bidding Strategies: Understanding and implementing automated bidding strategies, including target CPA, target ROAS, maximize conversions, and enhanced CPC.
• Attribution Models: Understanding the different attribution models, including last click, first click, linear, time decay, and position-based, and how to apply them to PPC campaigns.
• PPC Metrics Analysis: Using tools such as Google Analytics, Microsoft Advertising UET tags, and Facebook Pixel to analyze PPC metrics and make data-driven decisions.
Trayectoria Profesional
Requisitos de Entrada
- Comprensión básica de la materia
- Competencia en idioma inglés
- Acceso a computadora e internet
- Habilidades básicas de computadora
- Dedicación para completar el curso
No se requieren calificaciones formales previas. El curso está diseñado para la accesibilidad.
Estado del Curso
Este curso proporciona conocimientos y habilidades prácticas para el desarrollo profesional. Es:
- No acreditado por un organismo reconocido
- No regulado por una institución autorizada
- Complementario a las calificaciones formales
Recibirás un certificado de finalización al completar exitosamente el curso.
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Preguntas Frecuentes
Tarifa del curso
- 3-4 horas por semana
- Entrega temprana del certificado
- Inscripción abierta - comienza cuando quieras
- 2-3 horas por semana
- Entrega regular del certificado
- Inscripción abierta - comienza cuando quieras
- Acceso completo al curso
- Certificado digital
- Materiales del curso
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