Executive Development Programme in CRO and Digital Leadership
-- viendo ahoraThe Executive Development Programme in Conversion Rate Optimization (CRO) and Digital Leadership is a certificate course designed to empower professionals with the latest digital marketing strategies and techniques. This programme emphasizes the importance of data-driven decision making, user experience, and experimentation in optimizing conversion rates and digital leadership.
2.390+
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GBP £ 140
GBP £ 202
Save 44% with our special offer
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Detalles del Curso
• Digital Transformation: Understanding the digital landscape, the role of CRO in digital transformation, and the key drivers of successful digital transformation initiatives.
• Data-Driven Decision Making: Utilizing data analytics and insights to drive decision making, measuring and optimizing digital performance, and using attribution modeling to understand the customer journey.
• Conversion Rate Optimization (CRO) Strategy: Developing and executing a comprehensive CRO strategy, including A/B testing, personalization, and user experience (UX) design.
• Digital Leadership: Leading and managing a digital team, fostering a culture of innovation and experimentation, and aligning digital strategy with overall business objectives.
• Customer Experience (CX) Design: Understanding the principles of customer-centric design, mapping the customer journey, and using design thinking to improve CX.
• E-commerce Optimization: Maximizing the potential of e-commerce channels, including website optimization, mobile optimization, and digital marketing strategies.
• Digital Marketing and Advertising: Understanding the latest trends in digital marketing and advertising, including search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing.
• Ethics and Compliance in Digital Leadership: Ensuring ethical and compliant digital practices, including data privacy, security, and accessibility.
• Digital Innovation and Trends: Staying up-to-date with the latest digital innovations and trends, including artificial intelligence (AI), machine learning (ML), and virtual and augmented reality (VR/AR).
Trayectoria Profesional
Requisitos de Entrada
- Comprensión básica de la materia
- Competencia en idioma inglés
- Acceso a computadora e internet
- Habilidades básicas de computadora
- Dedicación para completar el curso
No se requieren calificaciones formales previas. El curso está diseñado para la accesibilidad.
Estado del Curso
Este curso proporciona conocimientos y habilidades prácticas para el desarrollo profesional. Es:
- No acreditado por un organismo reconocido
- No regulado por una institución autorizada
- Complementario a las calificaciones formales
Recibirás un certificado de finalización al completar exitosamente el curso.
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Preguntas Frecuentes
Tarifa del curso
- 3-4 horas por semana
- Entrega temprana del certificado
- Inscripción abierta - comienza cuando quieras
- 2-3 horas por semana
- Entrega regular del certificado
- Inscripción abierta - comienza cuando quieras
- Acceso completo al curso
- Certificado digital
- Materiales del curso
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