Executive Development Programme in Virtual Event Marketing & Sales

Name: Executive Development Programme in Virtual Event Marketing & Sales
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The Executive Development Programme in Virtual Event Marketing & Sales is a certificate course designed to meet the growing industry demand for professionals skilled in virtual event planning and promotion. This programme emphasizes the importance of virtual events in today's digital age, where in-person gatherings are often not feasible or preferable.

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À propos de ce cours

Enrollees will gain essential skills in creating engaging virtual events, driving attendance, and maximizing revenue through sales. They will learn to leverage cutting-edge technology and best practices in digital marketing to ensure their events' success. The course also covers critical aspects of post-event analysis and follow-up, enabling learners to maximize ROI and build long-term relationships with attendees. By completing this programme, learners will be well-equipped to advance their careers in event planning, marketing, and sales, with a highly sought-after skill set that is increasingly relevant and valuable in today's remote-friendly business environment.

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Détails du cours

• Virtual Event Platforms: Exploring the latest virtual event platforms and their features, including event management, engagement tools, and analytics.
• Event Design & Strategy: Developing a comprehensive virtual event strategy, from goal setting and content creation to promotion and execution.
• Sales Enablement: Enhancing sales teams' knowledge and skills in virtual event selling, including lead generation, nurturing, and conversion.
• Marketing Fundamentals: Understanding the basics of virtual event marketing, including email campaigns, social media, and influencer marketing.
• Data Analysis: Analyzing virtual event data to measure success and optimize future events, including metrics such as attendance, engagement, and ROI.
• Virtual Networking: Building and maintaining virtual relationships through networking strategies, including virtual roundtables, breakout sessions, and 1:1 meetings.
• Content Creation: Creating engaging virtual event content, including presentations, videos, and interactive experiences.
• Brand Experience: Designing a cohesive and memorable virtual event brand experience, from visual design to tone of voice and messaging.
• Crisis Management: Handling virtual event crises, from technical difficulties to unexpected disruptions, with grace and professionalism.

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