Advanced Certificate in Charity Communications: Building a Strong Brand
-- ViewingNowThe Advanced Certificate in Charity Communications: Building a Strong Brand is a comprehensive course designed to empower communications professionals in the non-profit sector. This certificate program highlights the importance of building a robust and distinctive brand in the competitive charity landscape.
4 003+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
À propos de ce cours
100% en ligne
Apprenez de n'importe où
Certificat partageable
Ajoutez à votre profil LinkedIn
2 mois pour terminer
à 2-3 heures par semaine
Commencez à tout moment
Aucune période d'attente
Détails du cours
• Understanding Charity Communications: An overview of the charity communications landscape, including current trends and challenges. This unit will cover the importance of effective communication in the charity sector and how it can help build a strong brand. • Brand Development: This unit will delve into the essentials of brand development, including defining brand values, mission, vision and personality. It will also cover how to create a brand strategy and how to ensure consistency across all communications. • Digital Communications: An in-depth look at digital communications in the charity sector, including social media, email marketing, and content marketing. This unit will cover best practices for each platform and how to measure success. • Media Relations: This unit will cover how to build relationships with the media, including how to pitch stories, write press releases and handle media interviews. It will also cover crisis communications and how to handle negative media attention. • Fundraising Communications: This unit will focus on the specifics of fundraising communications, including how to create a compelling case for support, how to communicate with donors, and how to measure the success of fundraising campaigns. • Measuring Impact: This unit will cover how to measure the impact of charity communications, including how to set goals, track progress and evaluate success. It will also cover how to use data to inform future communications strategies. • Storytelling: This unit will focus on the power of storytelling in charity communications, including how to find and tell compelling stories, how to use storytelling to engage audiences and how to measure the impact of storytelling efforts. • Accessibility and Inclusion: This unit will cover the importance of accessibility and inclusion in charity communications, including how to ensure communications are accessible to all, how to create inclusive messaging and how to reach diverse audiences. • Ethics in Charity Communications: This unit will cover the ethical considerations of charity communications, including how to ensure transparency, how to avoid greenwashing and how to maintain trust with audiences.
Parcours professionnel
Exigences d'admission
- Compréhension de base de la matière
- Maîtrise de la langue anglaise
- Accès à l'ordinateur et à Internet
- Compétences informatiques de base
- Dévouement pour terminer le cours
Aucune qualification formelle préalable requise. Cours conçu pour l'accessibilité.
Statut du cours
Ce cours fournit des connaissances et des compétences pratiques pour le développement professionnel. Il est :
- Non accrédité par un organisme reconnu
- Non réglementé par une institution autorisée
- Complémentaire aux qualifications formelles
Vous recevrez un certificat de réussite en terminant avec succès le cours.
Pourquoi les gens nous choisissent pour leur carrière
Chargement des avis...
Questions fréquemment posées
Frais de cours
- 3-4 heures par semaine
- Livraison anticipée du certificat
- Inscription ouverte - commencez quand vous voulez
- 2-3 heures par semaine
- Livraison régulière du certificat
- Inscription ouverte - commencez quand vous voulez
- Accès complet au cours
- Certificat numérique
- Supports de cours
Obtenir des informations sur le cours
Payer en tant qu'entreprise
Demandez une facture pour que votre entreprise paie ce cours.
Payer par FactureObtenir un certificat de carrière