Executive Development Programme in E-commerce CRM and Customer Journey Mapping

Name: Executive Development Programme in E-commerce CRM and Customer Journey Mapping
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The Executive Development Programme in E-commerce CRM and Customer Journey Mapping is a certificate course that focuses on enhancing customer relationships through data-driven strategies. This programme is crucial in today's digital age, where understanding and improving the customer journey is vital for business success.

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À propos de ce cours

With the increasing demand for e-commerce and digital transformation, there is a growing need for professionals who can effectively manage CRM systems and map customer journeys. This course equips learners with essential skills in CRM, customer journey mapping, data analysis, and digital marketing, making them highly valuable in the job market. By the end of this course, learners will have a comprehensive understanding of CRM and customer journey mapping concepts, tools, and best practices. They will be able to design and implement effective CRM strategies that improve customer satisfaction, loyalty, and retention, leading to career advancement opportunities in various industries.

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Détails du cours

• Introduction to E-commerce CRM: Understanding the fundamentals of CRM (Customer Relationship Management) in an e-commerce context, including its importance, benefits, and challenges.
• Data Analysis for E-commerce CRM: Leveraging data for customer segmentation, targeting, and personalization, and utilizing analytics tools to measure and optimize CRM performance.
• Customer Journey Mapping: Mapping the customer journey to identify pain points, opportunities, and touchpoints, and creating a seamless and engaging customer experience.
• Personalization in E-commerce CRM: Utilizing data and technology to deliver personalized content, offers, and recommendations, and building customer loyalty and trust.
• Email Marketing & Automation: Implementing email marketing strategies and automation workflows to engage and retain customers, and increase sales.
• Social Media and CRM: Leveraging social media for customer engagement, support, and acquisition, and integrating social media data into CRM strategies.
• Mobile CRM: Optimizing CRM strategies for mobile devices, and leveraging mobile technology for customer engagement and support.
• Multi-channel CRM: Managing customer interactions across multiple channels, including website, email, social media, and mobile, and creating a consistent and seamless customer experience.
• CRM Strategy and Implementation: Developing a comprehensive CRM strategy, including goal-setting, technology selection, and implementation planning.
• Ethics and Compliance in E-commerce CRM: Ensuring compliance with data privacy regulations and ethical guidelines in CRM practices, and building trust and transparency with customers.

Parcours professionnel

The Executive Development Programme in E-commerce CRM and Customer Journey Mapping is tailored to meet the current job market trends in the UK. This section will present the distribution of roles and relevant statistics using a 3D pie chart that highlights the significance of each role. The programme focuses on E-commerce CRM Management, Customer Journey Analysis, Data Science (CRM & Customer Journey), CRM & Customer Journey Marketing Specialization, and other related roles. The 3D pie chart represents the distribution of these roles, providing insight into the primary and secondary skills required for success in this field. The 3D pie chart demonstrates the following distribution of roles: 1. E-commerce CRM Manager: 35% 2. Customer Journey Analyst: 25% 3. Data Scientist (CRM & Customer Journey): 20% 4. CRM & Customer Journey Marketing Specialist: 15% 5. Other: 5% Understanding the role distribution and skill demand in E-commerce CRM and Customer Journey Mapping is crucial for professionals and organizations seeking to stay ahead in the competitive UK job market. The 3D pie chart offers a clear and engaging visualization of the role distribution, making it easy to comprehend the industry relevance and trends in this field. To ensure the chart is accessible on all devices, it has a responsive design that adapts to various screen sizes. With the width set to 100% and a height of 400px, the chart maintains its aspect ratio and remains easily readable on desktops, tablets, and mobile devices. The transparent background and lack of added background color allow the chart to blend seamlessly into the webpage, drawing attention to the presented data. In summary, the Executive Development Programme in E-commerce CRM and Customer Journey Mapping emphasizes the most sought-after roles and skills in the current UK job market. The 3D pie chart offers a visual representation of the role distribution, making it simple to grasp industry trends and identify primary and secondary skills for success.

Exigences d'admission

Compréhension de base de la matière
Maîtrise de la langue anglaise
Accès à l'ordinateur et à Internet
Compétences informatiques de base
Dévouement pour terminer le cours

Aucune qualification formelle préalable requise. Cours conçu pour l'accessibilité.

Statut du cours

Ce cours fournit des connaissances et des compétences pratiques pour le développement professionnel. Il est :

Non accrédité par un organisme reconnu
Non réglementé par une institution autorisée
Complémentaire aux qualifications formelles

Vous recevrez un certificat de réussite en terminant avec succès le cours.

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EXECUTIVE DEVELOPMENT PROGRAMME IN E-COMMERCE CRM AND CUSTOMER JOURNEY MAPPING

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qui a terminé un programme à

London School of International Business (LSIB)

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05 May 2025

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