Executive Development Programme in Agri-Advocacy & Brand Building

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The Executive Development Programme in Agri-Advocacy & Brand Building is a certificate course that holds immense importance in today's agricultural landscape. As the world population is projected to reach 9.

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ร€ propos de ce cours

7 billion by 2050, there is an urgent need to increase agricultural productivity and profitability. This course focuses on developing skills in agri-advocacy, a critical area to influence policies and promote sustainable agricultural practices. Furthermore, it emphasizes brand building, which is essential for farmers and agri-businesses to reach their target audience and create a unique selling proposition. This programme is in high demand due to the growing need for skilled professionals who can effectively communicate and advocate for the agricultural sector. By enrolling in this course, learners will be equipped with essential skills for career advancement, including strategic thinking, communication, advocacy, and brand building. These skills will enable them to make a meaningful impact on the agricultural sector, drive change, and advance their careers in this rapidly evolving industry.

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Dรฉtails du cours

โ€ข Agri-Advocacy and Policy Development: Understanding the role of advocacy in shaping agricultural policies and regulations. This unit will cover stakeholder engagement, policy analysis, and lobbying strategies.
โ€ข Brand Building for Agri-Businesses: Creating and managing strong brands for agricultural products and services. This unit will explore brand positioning, identity, messaging, and protection.
โ€ข Digital Marketing for Agri-Advocacy: Leveraging digital channels to amplify advocacy efforts and build brand awareness. This unit will cover social media, email marketing, content marketing, and analytics.
โ€ข Sustainable Agriculture and Corporate Social Responsibility (CSR): Aligning agri-businesses with sustainable practices and social responsibility to enhance brand reputation and impact. This unit will examine the role of CSR in agriculture, stakeholder expectations, and reporting frameworks.
โ€ข Crisis Management for Agri-Brands: Navigating and mitigating crises that can damage brand reputation and stakeholder trust. This unit will explore crisis communication strategies, issues management, and reputation recovery.
โ€ข Agri-Advocacy Research and Insights: Utilizing research and data to inform advocacy efforts and brand building. This unit will cover market research, data analytics, and insights generation for decision-making.
โ€ข Stakeholder Engagement and Relationship Building: Building and maintaining relationships with key stakeholders to advance advocacy goals and strengthen brand reputation. This unit will explore stakeholder mapping, engagement strategies, and relationship management.
โ€ข Public Speaking and Media Relations for Agri-Advocacy: Communicating effectively with the public and media to advance advocacy goals and build brand reputation. This unit will cover public speaking techniques, media interviews, and press release writing.
โ€ข Ethics in Agri-Advocacy and Brand Building: Understanding the ethical considerations and responsibilities in advocacy efforts and brand management. This unit will explore ethical frameworks, dilemmas, and decision-making.

Parcours professionnel

Exigences d'admission

  • Comprรฉhension de base de la matiรจre
  • Maรฎtrise de la langue anglaise
  • Accรจs ร  l'ordinateur et ร  Internet
  • Compรฉtences informatiques de base
  • Dรฉvouement pour terminer le cours

Aucune qualification formelle prรฉalable requise. Cours conรงu pour l'accessibilitรฉ.

Statut du cours

Ce cours fournit des connaissances et des compรฉtences pratiques pour le dรฉveloppement professionnel. Il est :

  • Non accrรฉditรฉ par un organisme reconnu
  • Non rรฉglementรฉ par une institution autorisรฉe
  • Complรฉmentaire aux qualifications formelles

Vous recevrez un certificat de rรฉussite en terminant avec succรจs le cours.

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EXECUTIVE DEVELOPMENT PROGRAMME IN AGRI-ADVOCACY & BRAND BUILDING
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London School of International Business (LSIB)
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05 May 2025
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