Certificate in PPC Essentials for Career Growth

Name: Certificate in PPC Essentials for Career Growth
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Certificate in PPC (Pay-Per-Click) Essentials for Career Growth: In today's digital age, PPC has become a crucial aspect of online marketing. This course emphasizes the importance of PPC in career growth and business success.

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À propos de ce cours

With the ever-increasing demand for online advertising, PPC specialists are in high demand across industries. This certificate course equips learners with essential skills including keyword research, ad creation, bid management, and campaign analysis. It provides hands-on experience with popular PPC platforms like Google Ads. By the end of this course, learners will be able to create and manage effective PPC campaigns, making them highly valuable in the job market. This course is a stepping stone to a rewarding career in digital marketing.

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Détails du cours

• Introduction to PPC: Understanding the basics of Pay-Per-Click (PPC) advertising, its benefits, and how it fits into the digital marketing landscape.
• Keyword Research: Identifying the right keywords to target, understanding keyword match types, and utilizing keyword research tools.
• PPC Campaign Setup: Creating campaigns and ad groups, writing compelling ad copy, and setting up conversion tracking.
• Search Engine Marketing (SEM): Learning the ins and outs of advertising on search engines, with a focus on Google Ads.
• Display Advertising: Exploring visual ad formats, audience targeting, and remarketing strategies.
• Shopping Campaigns: Mastering product listing ads, feed optimization, and performance analysis.
• PPC Optimization: Discovering techniques to improve click-through rates, lower cost-per-clicks, and boost conversions.
• Measurement and Analysis: Utilizing Google Analytics and other tools to measure and analyze PPC campaign performance.
• A/B Testing and Continuous Improvement: Implementing testing methodologies and continuously iterating on ad campaigns to maximize ROI.
• Ethics and Compliance in PPC: Ensuring adherence to platform policies and ethical best practices.

Parcours professionnel

Google Charts 3D Pie Chart: Certificate in PPC Essentials for Career Growth

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