Certificate in Leveraging Email for Customer Retention
-- ViewingNowThe Certificate in Leveraging Email for Customer Retention is a valuable course designed to enhance your ability to use email as an effective customer retention tool. With the increasing demand for digital marketing skills, this course is essential for anyone seeking to advance their career in this field.
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GBP £ 140
GBP £ 202
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โข Email List Building: Understanding the importance of building a quality email list and strategies for acquiring new subscribers. โข Segmentation and Personalization: Learn how to segment your email list and personalize email campaigns for higher engagement and conversions. โข Email Design Best Practices: Exploring the key elements of effective email design, including layout, color scheme, and typography. โข Copywriting for Email Marketing: Crafting compelling email copy that drives action, including subject lines, calls-to-action, and body content. โข Email Automation: Setting up automated email campaigns, including welcome series, cart abandonment sequences, and post-purchase follow-ups. โข Metrics and Analytics: Tracking and measuring email campaign performance, including open rates, click-through rates, and conversion rates. โข Testing and Optimization: Testing different elements of email campaigns, such as subject lines, send times, and calls-to-action, to improve performance. โข Legal and Compliance Considerations: Understanding the legal requirements for email marketing, including CAN-SPAM regulations and email list opt-in/opt-out practices. โข Customer Retention Strategies: Leveraging email marketing as part of a comprehensive customer retention strategy, including loyalty programs, upsell/cross-sell campaigns, and customer feedback surveys.
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