Professional Certificate in Automotive Brand: Crisis Communication
-- ViewingNowThe Professional Certificate in Automotive Brand: Crisis Communication is a timely and crucial course, designed to equip learners with the essential skills needed to navigate and mitigate communication challenges during crises in the automotive industry. With the increasing demand for effective crisis management, this program offers a comprehensive understanding of best practices in crisis communication, reputation management, and media relations.
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โข Unit 1: Understanding Automotive Brand Crisis Communications
โข Unit 2: Developing a Crisis Communication Strategy for Automotive Brands
โข Unit 3: Stakeholder Identification and Management in Automotive Crisis Communications
โข Unit 4: Crisis Communications Channels and Message Development for Automotive Brands
โข Unit 5: Social Media Management in Automotive Brand Crisis Communications
โข Unit 6: Media Relations and Media Training in Automotive Crisis Communications
โข Unit 7: Case Studies: Successful Automotive Brand Crisis Communications
โข Unit 8: Case Studies: Failed Automotive Brand Crisis Communications
โข Unit 9: Ethical Considerations in Automotive Brand Crisis Communications
โข Unit 10: Evaluating the Effectiveness of Automotive Brand Crisis Communication Strategies
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