Executive Development Programme in Strategic Market Insights
-- ViewingNowThe Executive Development Programme in Strategic Market Insights is a certificate course designed to empower professionals with essential skills for career advancement. This programme focuses on enhancing the learner's ability to analyze market trends, understand customer needs, and create effective business strategies.
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โข Strategic Market Research: Understanding the market and competition, identifying market opportunities and trends, and conducting market segmentation and targeting.
โข Competitive Intelligence: Gathering, analyzing, and utilizing information about competitors to gain a competitive advantage.
โข Market Trends and Forecasting: Analyzing current and emerging market trends, and developing accurate forecasts to inform strategic decisions.
โข Customer Insights: Understanding customer needs, preferences, and behaviors, and using this information to inform product development, marketing, and sales strategies.
โข Data Analysis and Visualization: Collecting, analyzing, and interpreting data to inform strategic decisions, and presenting data in a clear and compelling way.
โข Market Segmentation and Targeting: Dividing a market into segments and selecting target segments, and developing strategies to reach and engage these segments.
โข Brand Management: Building, maintaining, and protecting brand equity, and developing strategies to differentiate and position a brand in the market.
โข Product Innovation and Development: Identifying market opportunities for new products, and developing and launching successful new products.
โข Marketing Strategy and Planning: Developing and implementing effective marketing strategies and plans, and measuring and evaluating their success.
โข Marketing Communications and Channel Management: Developing and implementing effective marketing communication strategies and plans, and managing channels to reach and engage target customers.
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