Global Certificate in Pharmaceutical Marketing Research Methods
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โข Fundamentals of Pharmaceutical Marketing Research: An introduction to the key concepts, principles, and best practices in pharmaceutical marketing research, including its role in decision-making and strategy development. โข Market Segmentation and Targeting: An exploration of the different methods and techniques used for segmenting and targeting pharmaceutical markets, including demographic, geographic, behavioral, and psychographic segmentation. โข Survey Research in Pharmaceutical Marketing: A deep dive into the design, implementation, and analysis of survey research in the pharmaceutical industry, including questionnaire design, sampling methods, and data analysis techniques. โข Secondary Data Analysis in Pharmaceutical Marketing: An overview of the different sources of secondary data in the pharmaceutical industry, including sales data, market research reports, and social media data, and the techniques used for analyzing and interpreting this data. โข Experimental Design and Testing in Pharmaceutical Marketing: An introduction to the principles of experimental design and testing in pharmaceutical marketing research, including the use of control groups, randomization, and statistical analysis. โข Focus Groups and Qualitative Research in Pharmaceutical Marketing: A discussion of the role of focus groups and other qualitative research methods in pharmaceutical marketing research, including the design and moderation of focus groups, and the analysis and interpretation of qualitative data. โข Data Visualization and Reporting in Pharmaceutical Marketing Research: An overview of the best practices for presenting and communicating research findings in the pharmaceutical industry, including data visualization techniques, report writing, and presentation skills. โข Ethical Considerations in Pharmaceutical Marketing Research: A review of the ethical considerations and guidelines that apply to pharmaceutical marketing research, including informed consent, data privacy, and conflict of interest. โข Emerging Trends and Future Directions in Pharmaceutical Marketing Research: An exploration of the emerging trends and future directions in
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