Masterclass Certificate in Email Marketing for Executive Education
-- ViewingNowThe Masterclass Certificate in Email Marketing for Executive Education is a comprehensive course designed to empower professionals with the skills necessary to excel in digital marketing. This program focuses on email marketing, a critical component of modern marketing strategies, with a demonstrated return on investment.
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โข Unit 1: Introduction to Email Marketing
โข Unit 2: Email Marketing Strategy & Campaign Objectives
โข Unit 3: Building a Targeted Email List (Opt-in, Segmentation)
โข Unit 4: Crafting Engaging Email Content (Subject Lines, Copywriting, Visuals)
โข Unit 5: Email Automation & Personalization (Drip Campaigns, Triggers)
โข Unit 6: Metrics & Analytics (Open Rates, CTR, Conversion Rates)
โข Unit 7: A/B Testing & Optimization
โข Unit 8: Deliverability, Compliance & Data Protection (CAN-SPAM, GDPR)
โข Unit 9: Email Marketing Tools & Software (ESP, CRM Integration)
โข Unit 10: Advanced Email Marketing Techniques (Interactive Emails, AI)
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