Executive Development Programme in Next-Level Charity PR
-- ViewingNowThe Executive Development Programme in Next-Level Charity PR is a certificate course designed to empower PR professionals in the charity sector with advanced skills. In an increasingly competitive industry, this programme emphasizes the importance of strategic communication, crisis management, and digital PR.
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โข Charity PR Fundamentals: Understanding the basics of public relations in the charity sector, including the importance of storytelling, building relationships, and reputation management.
โข Stakeholder Engagement: Identifying and engaging with key stakeholders, including donors, beneficiaries, volunteers, and the wider community, to create positive perceptions and drive support.
โข Media Relations: Building and maintaining relationships with journalists, understanding the media landscape, and crafting compelling stories to secure media coverage.
โข Crisis Communication: Developing a crisis communication plan, managing negative press, and maintaining trust and credibility during challenging situations.
โข Digital PR: Leveraging social media, email marketing, and online platforms to amplify your message, reach new audiences, and build a strong online presence.
โข Measurement and Evaluation: Setting clear PR objectives, measuring success using key performance indicators (KPIs), and using data to continuously improve your PR strategy.
โข Ethics in Charity PR: Navigating ethical dilemmas, ensuring transparency, and maintaining the integrity of your organization and its mission.
โข Brand Management: Developing a strong and consistent brand identity, positioning your charity as a thought leader, and differentiating from competitors.
โข Corporate Partnerships: Building strategic partnerships with businesses, understanding their CSR objectives, and creating mutually beneficial relationships.
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