Professional Certificate in SEO for E-commerce: Essential Skills
-- ViewingNowThe Professional Certificate in SEO for E-commerce: Essential Skills is a comprehensive course designed to equip learners with the latest Search Engine Optimization (SEO) techniques for e-commerce. This certificate course is vital for anyone looking to advance their career in digital marketing, as SEO is a critical component of any online business strategy.
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โข Keyword Research: Understanding the importance of choosing the right keywords for e-commerce SEO and how to conduct effective keyword research.
โข On-page SEO: Techniques for optimizing product pages, category pages, and other key areas of an e-commerce website for search engines.
โข Technical SEO: Improving website speed, mobile optimization, crawlability, and other technical factors that impact e-commerce SEO performance.
โข Content Marketing: Strategies for creating and promoting high-quality content that drives traffic, links, and sales for e-commerce websites.
โข Link Building: Best practices for building high-quality backlinks to e-commerce websites, including methods such as guest posting, broken link building, and influencer outreach.
โข Local SEO: Optimizing e-commerce websites for local search, including Google My Business and local directories.
โข Analytics and Reporting: Using tools like Google Analytics and Search Console to track and analyze e-commerce SEO performance, and creating custom reports to measure success.
โข SEO for E-commerce Platforms: Specific SEO considerations for popular e-commerce platforms like Shopify, Magento, and WooCommerce.
โข Advanced SEO Techniques: Advanced tactics for improving e-commerce SEO performance, including schema markup, AMP, and internationalization.
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