Global Certificate in Legal Email Marketing Strategies
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โข Email Laws and Regulations: Understanding the legal framework governing email marketing, including CAN-SPAM Act, GDPR, and CASL.
โข Data Privacy and Security: Protecting customer data and ensuring privacy compliance in email marketing campaigns.
โข Email List Building: Strategies for building and managing a high-quality email list, including opt-in methods and list segmentation.
โข Email Content Creation: Best practices for creating engaging and effective email content, including subject line optimization and call-to-action strategies.
โข Email Deliverability: Techniques for improving email deliverability, including email authentication, list hygiene, and avoiding spam filters.
โข Email Analytics and Reporting: Analyzing email marketing metrics and using data to inform strategy and improve campaign performance.
โข Email Marketing Automation: Utilizing automation tools to streamline email marketing workflows and improve campaign efficiency.
โข Cross-Channel Marketing Integration: Integrating email marketing with other digital marketing channels, such as social media and content marketing, for maximum impact.
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