Global Certificate in Sales-Focused Marketing
-- ViewingNowThe Global Certificate in Sales-Focused Marketing is a comprehensive course designed to empower learners with essential skills for career advancement in the marketing industry. This certificate program bridges the gap between marketing and sales, focusing on data-driven strategies that align with business goals.
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โข Sales-Focused Marketing Fundamentals: Understanding the intersection of sales and marketing, the importance of sales-focused marketing, and key principles.
โข Buyer Personas and Customer Segmentation: Identifying and understanding target customers, creating buyer personas, and segmenting markets for effective sales-focused marketing.
โข Value Propositions and Positioning: Developing compelling value propositions, positioning strategies, and competitive differentiation for sales-focused marketing.
โข Multi-Channel Sales-Focused Marketing: Utilizing and coordinating various marketing channels to reach and engage prospects and customers, including digital, traditional, and direct marketing.
โข Sales Enablement and Marketing Alignment: Bridging the gap between marketing and sales teams, developing sales enablement resources, and ensuring seamless collaboration.
โข Performance Metrics and Analytics: Measuring and analyzing sales-focused marketing performance, setting key performance indicators (KPIs), and optimizing strategies based on data-driven insights.
โข Customer Relationship Management (CRM) and Sales Automation: Implementing CRM systems, automating sales processes, and nurturing customer relationships for long-term growth.
โข Content Marketing for Sales: Creating and curating valuable content for different stages of the sales funnel, aligning content strategy with sales goals.
โข Sales-Focused Marketing Strategy Development: Designing comprehensive sales-focused marketing strategies, incorporating market research, customer insights, and competitive analysis.
โข Ethics and Compliance in Sales-Focused Marketing: Adhering to ethical guidelines, legal requirements, and best practices in sales-focused marketing.
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