Professional Certificate in Email Marketing Automation Strategy
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โข Email Marketing Automation Fundamentals: Understanding the basics of email marketing automation, its benefits, and how it differs from traditional email marketing.
โข Setting Up Email Marketing Automation: Configuring email marketing automation tools, integrating with CRM systems, and setting up email templates.
โข Targeting and Segmentation: Identifying target audiences, segmenting email lists, and creating personalized email campaigns.
โข Email Workflow Design: Designing automated email workflows, including welcome emails, abandoned cart emails, and post-purchase follow-up emails.
โข Behavioral Triggers: Implementing behavioral triggers in email campaigns, such as click-through rates, open rates, and conversion rates.
โข Email Marketing Metrics: Measuring the success of email marketing campaigns, including open rates, click-through rates, conversion rates, and bounce rates.
โข Optimizing Email Deliverability: Improving email deliverability, reducing spam complaints, and maintaining sender reputation.
โข Email Marketing Compliance: Understanding email marketing regulations, including CAN-SPAM, GDPR, and CASL, and ensuring compliance.
โข Testing and Optimization: Testing email campaigns, including A/B testing, and optimizing email marketing automation strategies.
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