Certificate in Merchandising: Actionable Knowledge
-- ViewingNowThe Certificate in Merchandising: Actionable Knowledge is a comprehensive course designed to equip learners with essential skills for career advancement in the merchandising industry. This course focuses on actionable knowledge, ensuring learners can immediately apply new skills in their current roles.
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โข Understanding Merchandising Fundamentals • Introduction to merchandising, types of merchandising, principles and elements of merchandising, and its importance in retail. โข Visual Merchandising Techniques • Window displays, in-store displays, signage, and lighting techniques to optimize product presentation. โข Inventory Management • Product purchasing, demand forecasting, stock control, and inventory turnover. โข Retail Buying • Product research, vendor negotiations, order management, and product development. โข E-commerce Merchandising • Online product presentation, site navigation, and customer experience optimization. โข Pricing Strategies • Retail pricing, markdowns, promotions, and psychological pricing. โข Marketing & Sales Promotion Techniques • Product launches, advertising, customer engagement, and event planning. โข Trend Forecasting • Identifying and predicting current and upcoming fashion, color, and design trends. โข Merchandise Planning • Space allocation, assortment planning, and financial planning.
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