Executive Development Programme in Next-Gen School Campaigns
-- ViewingNowThe Executive Development Programme in Next-Gen School Campaigns certificate course is a professional training program designed to equip educators, administrators, and campaigners with the skills needed to lead successful modern school campaigns. This course highlights the importance of data-driven strategies, digital tools, and community engagement in effective educational advocacy.
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โข Digital Marketing Fundamentals: Understanding the basics of digital marketing, including search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing.
โข Data Analytics for Education: Leveraging data analytics to make informed decisions, optimize campaigns, and measure success in next-gen school campaigns.
โข Stakeholder Engagement: Building and maintaining relationships with key stakeholders, such as parents, teachers, students, and community leaders, through effective communication and collaboration strategies.
โข Brand Management: Developing and managing a strong brand identity for schools, including messaging, visual elements, and brand voice.
โข Content Marketing: Creating and distributing valuable, relevant, and consistent content to attract and engage a target audience, with a focus on storytelling and audience segmentation.
โข Influencer Marketing: Identifying and partnering with key influencers in the education space to amplify the reach and impact of school campaigns.
โข Mobile Marketing: Optimizing school campaigns for mobile devices, including mobile-responsive design, mobile advertising, and SMS marketing.
โข Video Marketing: Utilizing video content to engage and educate audiences, including live streaming, webinars, and animated explainer videos.
โข Crisis Management: Developing and implementing crisis communication plans to address negative events or public relations issues, with a focus on transparency, empathy, and accountability.
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