Executive Development Programme in Live Streaming & Brand Strategy
-- ViewingNowThe Executive Development Programme in Live Streaming & Brand Strategy is a certificate course designed to meet the growing industry demand for experts in live streaming and brand development. This program emphasizes the importance of creating engaging content, building brand identity, and utilizing live streaming for business growth.
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โข Fundamentals of Live Streaming: Understanding the basics of live streaming, including the technology, equipment, and platforms involved.
โข Video Production for Live Streaming: Learning the best practices for video production, including lighting, sound, and camera work, to create high-quality live streams.
โข Brand Strategy Development: Developing a strong brand strategy, including defining the brand's mission, vision, and values, and understanding the target audience.
โข Live Streaming and Brand Strategy Integration: Understanding how to integrate live streaming into a broader brand strategy, including how to use live streaming to reach and engage the target audience.
โข Measurement and Analytics for Live Streaming: Learning how to measure the success of live streams, including metrics such as views, engagement, and conversion rates, and how to use this data to inform future live streaming and brand strategy efforts.
โข Content Strategy for Live Streaming: Developing a content strategy for live streaming, including how to create a content calendar, how to repurpose live stream content, and how to measure the success of live streaming content.
โข Monetization Strategies for Live Streaming: Understanding the different ways to monetize live streaming, including sponsorships, advertising, and e-commerce, and how to create a monetization strategy that aligns with the brand's overall business goals.
โข Crisis Management for Live Streaming: Learning how to handle crisis situations during live streams, including technical issues, unexpected events, and negative audience reactions, and how to mitigate their impact on the brand.
โข Ethics and Compliance in Live Streaming: Understanding the ethical and legal considerations involved in live streaming, including copyright laws, privacy laws, and platform policies.
Note: These units can be adjusted and customized depending on the organization's needs and goals.
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