Advanced Certificate in High-Impact Email Marketing
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โข Email Marketing Strategy: Understanding the importance of email marketing, setting goals, targeting the right audience, and creating a roadmap for successful email campaigns.
โข Email List Building: Techniques for growing and maintaining a high-quality email list, including website sign-up forms, lead magnets, and social media integrations.
โข Email Design & Content Creation: Best practices for creating engaging and visually appealing email templates, crafting compelling subject lines, and writing persuasive content.
โข Segmentation & Personalization: Strategies for segmenting email lists, personalizing email content, and leveraging dynamic content to increase open rates and conversions.
โข Email Automation & Workflows: Implementing automated email campaigns, trigger-based emails, and drip campaigns for better email marketing efficiency and effectiveness.
โข Performance Metrics & Analytics: Tracking and measuring email marketing success through key performance indicators, such as open rates, click-through rates, and conversion rates.
โข Email Deliverability & Compliance: Ensuring email deliverability through proper list management, authentication, and compliance with email marketing regulations, such as CAN-SPAM and GDPR.
โข Testing & Optimization: Techniques for split testing, A/B testing, and multivariate testing, as well as optimizing email campaigns based on test results.
โข Integrating Email Marketing with CRM & Marketing Automation: Seamlessly integrating email marketing with customer relationship management (CRM) and marketing automation platforms for a unified approach to digital marketing.
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