Global Certificate in Email Marketing Strategy Development
-- ViewingNowThe Global Certificate in Email Marketing Strategy Development is a comprehensive course designed to meet the rising industry demand for experts in email marketing. This certificate program emphasizes the importance of email marketing in today's digital landscape and equips learners with essential skills to create and implement effective email marketing strategies.
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โข Email Marketing Fundamentals: Understanding the basics of email marketing, its importance, and how it contributes to digital marketing strategies.
โข Target Audience and Personas: Identifying and understanding the target audience, creating customer personas, and segmenting email lists.
โข Email Design and Content Creation: Designing effective email templates, writing compelling copy, and incorporating visual elements.
โข Email Deliverability and CAN-SPAM Compliance: Ensuring high email deliverability rates, understanding email authentication, and adhering to CAN-SPAM regulations.
โข Email Automation and Campaign Management: Implementing automated email campaigns, managing workflows, and monitoring performance.
โข Email Analytics and Metrics: Tracking and measuring email marketing performance using key metrics, such as open rates, click-through rates, and conversions.
โข A/B Testing and Optimization: Conducting A/B tests to optimize email campaigns and improve overall performance.
โข Integrating Email Marketing with CRM and Marketing Automation Platforms: Leveraging CRM and marketing automation tools to streamline email marketing efforts and improve customer engagement.
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