Global Certificate in Email Marketing Law & Compliance
-- ViewingNowThe Global Certificate in Email Marketing Law & Compliance is a crucial course for professionals seeking to excel in digital marketing. This certificate program focuses on the legal and ethical aspects of email marketing, an often overlooked yet vital part of any campaign.
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โข Email Marketing Laws Overview: Understanding global email marketing laws, including CAN-SPAM Act, GDPR, CASL, and EU Privacy Directive.
โข Data Protection & Privacy: Regulations related to data protection and privacy in email marketing, focusing on personal data collection, storage, and usage.
โข Opt-in & Opt-out Requirements: Exploring consent policies, double and single opt-in, opt-out options, and unsubscribe management.
โข Content Compliance: Guidelines for email content, including subject lines, misleading headers, and deceptive representations.
โข Email Marketing Best Practices: Strategies for compliance, avoiding spam filters, and maintaining good sender reputation.
โข Monitoring & Enforcement: Procedures for monitoring compliance, managing violations, and handling penalties and fines.
โข Legal Considerations for International Email Marketing: Addressing the unique challenges of global email marketing, cross-border data transfers, and cultural differences.
โข Case Studies & Real-world Examples: Examining real-world examples of email marketing law violations and their consequences.
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