Certificate in CLTV and Predictive Analytics Fundamentals
-- ViewingNowThe Certificate in CLTV & Predictive Analytics Fundamentals is a comprehensive course designed to equip learners with essential skills in customer lifetime value (CLTV) analysis and predictive analytics. This course is crucial for professionals seeking to make data-driven decisions and drive growth in their organizations.
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โข Introduction to CLTV (Customer Lifetime Value): Understanding CLTV, its importance, and how it impacts business growth.
โข Data Collection & Management: Gathering and organizing relevant customer data for CLTV and predictive analytics.
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โข Customer Segmentation: Techniques for segmenting customers based on behavior, demographics, and other factors.
โข Historical Data Analysis: Analyzing historical customer data to identify trends and patterns.
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โข Predictive Analytics Models: Overview of common predictive analytics models, including regression, decision trees, and neural networks.
โข CLTV Calculation Methods: Explanation of various CLTV calculation methods, including customer lifetime value formulae and their applications.
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โข Predictive Analytics Tools: Hands-on experience with popular predictive analytics tools, such as R, Python, or SAS.
โข Case Studies & Real-World Examples: Analyzing real-world examples of how businesses have successfully implemented CLTV and predictive analytics.
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โข Data Visualization & Interpretation: Techniques for visualizing and interpreting CLTV and predictive analytics data to make informed business decisions.
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