Global Certificate in Market Research & Technology
-- ViewingNowThe Global Certificate in Market Research & Technology is a comprehensive course that equips learners with essential skills for success in the dynamic field of market research. This course emphasizes the importance of combining traditional research methods with emerging technologies to drive data-driven decision-making in today's digital age.
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โข Market Research Fundamentals: Understanding the basics of market research, its importance, and the research process.
โข Quantitative Research Methods: Learning various quantitative research techniques, data collection, and analysis methods.
โข Qualitative Research Methods: Exploring qualitative research approaches, data collection, and interpretation techniques.
โข Market Segmentation & Targeting: Discovering the principles of market segmentation, targeting, and positioning strategies.
โข Survey Design and Sampling: Mastering survey design, sampling methods, and questionnaire development.
โข Competitive Intelligence & Analysis: Gaining insights into competitive intelligence gathering, analysis, and application.
โข Data Analysis Tools & Techniques: Using data analysis tools and techniques, such as SPSS, SAS, and Excel, to interpret market research data.
โข Marketing Technology & Automation: Understanding marketing technology trends, automation platforms, and integrating technology in market research.
โข Market Research Ethics & Regulations: Adhering to ethical guidelines and legal regulations in market research.
โข Communicating Research Findings: Presenting research results, recommendations, and actionable insights effectively.
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