Certificate in Brand Management for Service Leaders

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The Certificate in Brand Management for Service Leaders is a comprehensive course designed to empower service industry professionals with the essential skills to drive brand success. This program highlights the importance of building and managing strong brands in the service sector, where customer experience significantly influences brand perception.

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ใ“ใฎใ‚ณใƒผใ‚นใซใคใ„ใฆ

In an era where service industries are rapidly growing and consumer expectations are soaring, there is an increasing demand for professionals who can effectively manage brand strategies. This course equips learners with the necessary skills to meet this industry need, covering topics such as brand positioning, customer experience design, and digital branding. By completing this certificate course, learners will be able to demonstrate a deep understanding of brand management principles and their application in the service industry. This will not only enhance their career prospects but also enable them to make significant contributions to their organizations' brand growth and success.

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ใ‚ณใƒผใ‚น่ฉณ็ดฐ

โ€ข
โ€ข Unit 1: Introduction to Brand Management for Service Leaders
โ€ข Unit 2: Understanding Brand Identity and Positioning
โ€ข Unit 3: Service Blueprinting and Customer Journey Mapping
โ€ข Unit 4: Designing and Developing Service Brands
โ€ข Unit 5: Building Brand Equity through Customer Experience
โ€ข Unit 6: Integrating Marketing Communications for Service Brands
โ€ข Unit 7: Managing Brand Reputation and Crisis Management
โ€ข Unit 8: Measuring and Evaluating Service Brand Success
โ€ข Unit 9: Leading and Managing Teams for Service Brand Excellence
โ€ข Unit 10: Future Trends and Innovations in Service Brand Management

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ใ‚ตใƒณใƒ—ใƒซ่จผๆ˜Žๆ›ธใฎ่ƒŒๆ™ฏ
CERTIFICATE IN BRAND MANAGEMENT FOR SERVICE LEADERS
ใซๆŽˆไธŽใ•ใ‚Œใพใ™
ๅญฆ็ฟ’่€…ๅ
ใงใƒ—ใƒญใ‚ฐใƒฉใƒ ใ‚’ๅฎŒไบ†ใ—ใŸไบบ
London School of International Business (LSIB)
ๆŽˆไธŽๆ—ฅ
05 May 2025
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