Executive Development Programme in Brand Protection for the Public Sector
-- ViewingNowThe Executive Development Programme in Brand Protection for the Public Sector is a certificate course designed to address the growing need for expertise in protecting public brands and reputations. This programme emphasizes the importance of robust brand protection strategies in the public sector, which are vital for maintaining trust, improving service delivery, and promoting transparency.
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โข Brand Protection Fundamentals: Understanding the importance of brand protection, common threats, and the role of public sector in protecting brands.
โข Intellectual Property Rights: Overview of patents, trademarks, copyrights, and trade secrets, and how they relate to brand protection.
โข Digital Brand Protection: Strategies to protect brands in the digital space, including domain name management and social media monitoring.
โข Anti-Counterfeiting Measures: Techniques for detecting and preventing counterfeit goods, including product authentication and supply chain management.
โข Legal Framework for Brand Protection: Analysis of national and international laws, regulations, and treaties governing brand protection.
โข Public-Private Partnerships: Building effective collaborations between public sector organizations and private companies to protect brands.
โข Brand Protection Metrics: Developing and implementing key performance indicators (KPIs) to measure the effectiveness of brand protection strategies.
โข Stakeholder Engagement: Strategies for engaging various stakeholders, including internal teams, external partners, and customers, in brand protection efforts.
โข Brand Protection Training: Designing and delivering training programs to educate employees and partners about brand protection best practices.
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