Certificate in Optimizing Email Open and Click Rates
-- ViewingNowThe Certificate in Optimizing Email Open and Click Rates course is a powerful tool for professionals seeking to enhance their digital marketing skills. This course focuses on the critical aspects of email marketing, teaching learners how to create compelling email campaigns that drive engagement and conversion.
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GBP £ 140
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โข Email List Building: Understand the importance of building a quality email list, including strategies for list growth and best practices for list management. โข Segmentation and Personalization: Learn how to segment your email list for more targeted campaigns and how to personalize emails for better engagement. โข Subject Line Optimization: Discover the key elements of a successful subject line, including length, language, and personalization. โข Email Design and Content: Understand the impact of email design and content on open and click rates, including best practices for layout, images, and calls-to-action. โข Send Time Optimization: Learn how to optimize send times for maximum open and click rates, including the use of data and testing. โข Testing and Optimization: Understand the importance of testing and optimization in email marketing, including A/B testing, multivariate testing, and data analysis. โข Email Deliverability: Learn about the factors that impact email deliverability, including list hygiene, spam filters, and authentication.
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