Masterclass Certificate in Pinterest: Advanced Advertising
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• Unit 1: Introduction to Pinterest Advertising - Overview of the Pinterest platform, benefits of Pinterest advertising, and setting up a business account.
• Unit 2: Understanding Pinterest Ad Formats - Promoted Pins, Video Pins, Shopping Pins, and Carousel Pins.
• Unit 3: Keyword Targeting and Audience Targeting - Identifying high-performing keywords, audience targeting options, and creating custom audiences.
• Unit 4: Crafting Compelling Pinterest Ad Creative - Best practices for visuals, copywriting, and call-to-action.
• Unit 5: Pinterest Ads Campaign Setup - Setting up campaigns, ad groups, and bidding strategies.
• Unit 6: Measuring and Optimizing Pinterest Ad Performance - Key performance indicators, conversion tracking, and A/B testing.
• Unit 7: Advanced Pinterest Advertising Strategies - Using Pinterest Trends, targeting based on interests, and retargeting.
• Unit 8: Case Studies and Best Practices - Real-world examples and best practices for successful Pinterest advertising.
• Unit 9: Legal and Ethical Considerations - Understanding advertising policies, disclosure requirements, and best practices for ethical advertising.
• Unit 10: Future Trends in Pinterest Advertising - Emerging trends and technologies, and their impact on Pinterest advertising.
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