Executive Development Programme in Packaging & Brand Management
-- ViewingNowThe Executive Development Programme in Packaging & Brand Management is a certificate course designed to enhance learners' expertise in the critical areas of packaging and branding. This programme emphasizes the importance of packaging as a key factor in brand success, providing a comprehensive understanding of packaging technology, design, and marketing strategies.
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โข Introduction to Packaging & Brand Management: Understanding the basics of packaging and brand management, its importance in marketing, and the interplay between the two. โข Packaging Design & Innovation: Exploring the design process, current trends, and innovative approaches in packaging design. โข Packaging Materials & Sustainability: Examining various packaging materials, their properties, and environmental impact, with a focus on sustainable solutions. โข Brand Strategy & Positioning: Delving into the principles of brand strategy, positioning, and differentiation to create a strong brand identity. โข Packaging & Brand Integration: Learning how to align packaging design with brand strategy to create a cohesive and impactful brand experience. โข Consumer Behavior & Packaging: Understanding consumer preferences, decision-making processes, and how packaging influences consumer choices. โข Legal & Regulatory Compliance in Packaging: Familiarizing with legal requirements, certifications, and industry standards for packaging. โข Packaging Technology & Automation: Investigating advanced packaging technologies, automation, and Industry 4.0 for efficient and cost-effective production. โข Market Research & Analysis for Packaging & Branding: Analyzing market trends, consumer insights, and competitor activities to inform packaging and branding decisions. โข Case Studies in Packaging & Brand Management: Reviewing real-world examples and best practices from successful brands and packaging initiatives.
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