Global Certificate in Pixel & Marketing Performance Measurement
-- ViewingNowThe Global Certificate in Pixel & Marketing Performance Measurement is a comprehensive course designed to equip learners with essential skills for career advancement in digital marketing. This course emphasizes the importance of accurate measurement and data analysis for effective marketing strategies, teaching learners how to use pixels and other tracking technologies to monitor marketing performance.
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โข Pixel Implementation: Introduction to Pixels, Pixel Types, Setting Up and Installing Pixels, Testing and Troubleshooting
โข Tracking & Attribution: Understanding User Journey, Multi-Touch Attribution, Cross-Device Tracking, Assisted Conversions
โข Data Analysis: Analyzing Pixel Data, Data Visualization, Data Segmentation, Insights Extraction
โข Performance Optimization: Conversion Rate Optimization, A/B Testing, Remarketing, Personalization
โข Privacy & Compliance: GDPR, CCPA, PIPEDA, Data Security, Best Practices for Compliance
โข Marketing Analytics: Introduction to Marketing Analytics, Metrics and KPIs, Data-Driven Decision Making
โข Machine Learning: Predictive Analytics, Audience Segmentation, Recommendation Engines, Natural Language Processing
โข Cross-Channel Measurement: Integrated Marketing Measurement, Measuring Across Devices, Omnichannel Attribution
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