Professional Certificate in Market Segmentation and Strategic Marketing
-- ViewingNowThe Professional Certificate in Market Segmentation and Strategic Marketing is a comprehensive course designed to provide learners with essential skills for career advancement in the marketing industry. This course focuses on teaching the crucial concepts of market segmentation, target marketing, and positioning strategies, which are fundamental to formulating effective marketing plans.
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โข Unit 1: Introduction to Market Segmentation
โข Unit 2: Understanding Consumer Behavior
โข Unit 3: Market Segmentation Strategies
โข Unit 4: Target Market Selection
โข Unit 5: Positioning and Differentiation
โข Unit 6: Market Segmentation Analysis Techniques
โข Unit 7: Strategic Marketing Planning
โข Unit 8: Implementing and Managing Marketing Strategies
โข Unit 9: Measuring Marketing Performance
โข Unit 10: Emerging Trends in Market Segmentation and Strategic Marketing
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