Executive Development Programme in Segmentation and Customer Relationship Management
-- ViewingNowThe Executive Development Programme in Segmentation and Customer Relationship Management is a certificate course designed to provide learners with essential skills for career advancement in the modern business landscape. This programme emphasizes the importance of understanding customer behavior, preferences, and needs through effective segmentation strategies.
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โข Introduction to Segmentation and Customer Relationship Management
โข Understanding Customer Segmentation: Demographics, Firmographics, Behavioral, Psychographic, and Geographic Segmentation
โข Benefits and Challenges of Segmentation
โข Customer Relationship Management (CRM) Strategy and Implementation
โข Customer Lifetime Value (CLV) and Segmentation
โข Customer Segmentation Tools and Techniques
โข Data-Driven Segmentation: Collecting, Analyzing, and Interpreting Customer Data
โข Personalization and Targeted Marketing in CRM
โข Metrics and Measurement in Segmentation and CRM: Customer Satisfaction, Retention, and Loyalty
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