Certificate in Performance Marketing: Actionable Insights
-- ViewingNowThe Certificate in Performance Marketing: Actionable Insights is a comprehensive course designed to provide learners with essential skills in performance marketing. This program focuses on data-driven strategies, arming students with the ability to measure, analyze, and optimize marketing campaigns for maximum ROI.
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โข Introduction to Performance Marketing: Understanding the basics and key principles of performance marketing.
โข Key Performance Indicators (KPIs): Identifying and tracking the most important metrics in performance marketing campaigns.
โข Search Engine Marketing (SEM): Techniques for effective keyword research, ad creation, and bid management.
โข Search Engine Optimization (SEO): Strategies for improving website visibility and ranking through on-page and off-page optimization.
โข Social Media Advertising: Platform-specific best practices for creating and managing social media ad campaigns.
โข Email Marketing: Building and nurturing email lists, crafting effective subject lines, and optimizing email campaigns for conversions.
โข Affiliate Marketing: Partnering with affiliates to drive sales and revenue, tracking and managing affiliate relationships.
โข Conversion Rate Optimization (CRO): Techniques for improving website usability, user experience, and conversion rates.
โข Analytics and Reporting: Setting up and analyzing conversion funnels, attribution modeling, and data visualization.
โข Data-Driven Decision Making: Using data and insights to inform marketing strategy and optimize campaigns.
Note: This list is not exhaustive and can be modified based on the specific needs and goals of the course.
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