Advanced Certificate in Email Marketing for Media Growth
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โข Email Marketing Strategy: Understanding the importance of email marketing, setting campaign goals, and creating an effective email marketing strategy. โข Email List Building: Techniques for building a quality email list, including opt-in forms, lead magnets, and content upgrades. โข Email Segmentation and Personalization: Strategies for segmenting email lists, personalizing email content, and increasing engagement. โข Email Design and Content Creation: Best practices for email design, writing compelling subject lines, and creating engaging email content. โข Email Automation and Workflows: Setting up automated email campaigns, creating email workflows, and using marketing automation tools. โข Email Deliverability and Analytics: Improving email deliverability, tracking email performance, and analyzing email marketing metrics. โข Legal and Ethical Considerations: Understanding email marketing laws, regulations, and ethical considerations. โข Email Marketing Tools and Platforms: Overview of popular email marketing tools and platforms, including their features and benefits.
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