Global Certificate in Twitter Ads for Social Impact
-- ViewingNowThe Global Certificate in Twitter Ads for Social Impact is a vital course designed to empower learners with the skills to create and manage effective Twitter ad campaigns for social change. This program covers critical areas such as targeting, ad creation, and analytics, providing a comprehensive understanding of Twitter's advertising platform.
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• Unit 1: Introduction to Twitter Ads for Social Impact - Overview of Twitter as a platform for social impact, introduction to Twitter Ads, setting up a Twitter Ads account.
• Unit 2: Setting Up a Twitter Ad Campaign - Campaign objectives, targeting options, budgeting and bidding, creating ad content.
• Unit 3: Understanding Twitter Ad Formats - Promoted Tweets, Promoted Accounts, Promoted Trends, Video Ads.
• Unit 4: Measuring and Analyzing Twitter Ad Performance - Metrics and KPIs, using Twitter Analytics, optimizing campaigns for better performance.
• Unit 5: Best Practices for Twitter Ads for Social Impact - Storytelling and engagement strategies, using hashtags and mentions, creating visually compelling ads.
• Unit 6: Twitter Ads Case Studies for Social Impact - Real-world examples of successful Twitter Ads campaigns for social impact.
• Unit 7: Twitter Ads Ethics and Responsibility - Understanding the ethical implications of social impact advertising, responsible targeting and messaging.
• Unit 8: Future Trends in Twitter Ads for Social Impact - Emerging trends and technologies, the role of AI and machine learning in Twitter Ads.
• Unit 9: Accessibility and Inclusivity in Twitter Ads for Social Impact - Best practices for creating accessible and inclusive ads.
• Unit 10: Twitter Ads Policy and Compliance for Social Impact - Overview of Twitter Ads policies, compliance requirements, and how to avoid common pitfalls.
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