Global Certificate in Email Marketing: The Ultimate Guide for EdTech
-- ViewingNowThe Global Certificate in Email Marketing: The Ultimate Guide is a comprehensive course that provides learners with essential skills for career advancement in the EdTech industry. With email marketing being a critical component of digital marketing strategies, this course focuses on the importance of effective email communication to engage audiences and drive business growth.
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โข Email Marketing Fundamentals: Understanding the basics of email marketing, its importance, and the role it plays in digital marketing.
โข Target Audience and Segmentation: Identifying and defining the target audience, segmentation strategies, and how to use them in email marketing.
โข Email Design and Content Creation: Designing effective email templates, creating compelling content, and optimizing for different devices and email clients.
โข Deliverability and Email Delivery Best Practices: Ensuring high email deliverability rates, understanding spam filters, and implementing best practices for email delivery.
โข Email Marketing Metrics and Analytics: Measuring and analyzing key email marketing metrics, such as open rates, click-through rates, and conversion rates.
โข Email Automation and Drip Campaigns: Setting up automated email campaigns, drip campaigns, and trigger-based emails for maximum engagement and conversion.
โข List Building and Management: Building and managing email lists, implementing opt-in and opt-out strategies, and ensuring compliance with email marketing regulations.
โข Integrating Email Marketing with CRM and Marketing Automation Platforms: Integrating email marketing with CRM and marketing automation platforms, and understanding how to use them to improve email marketing results.
โข Email Marketing Best Practices for Mobile: Understanding the unique challenges and opportunities of mobile email marketing, and implementing best practices for mobile optimization.
โข Email Marketing Compliance and Legal Considerations: Ensuring compliance with email marketing regulations, such as GDPR and CAN-SPAM, and understanding legal considerations for email marketing.
Note: This list of essential units is not exhaustive and may vary depending on the specific needs and goals of the course and the target audience.
Additional Resources: For more information on email marketing, please refer to the following resources:
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