Professional Certificate in Local SEO for News Outlets
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โข Local SEO Fundamentals: Understanding the basics of local search engine optimization, including the importance of local SEO for news outlets and the key components of a local SEO strategy.
โข Google My Business Optimization: Learning how to create, verify, and optimize a Google My Business listing for a news outlet, including best practices for managing reviews and ratings.
โข Local Keyword Research: Exploring techniques for conducting effective keyword research for local search, including the use of long-tail keywords and local modifiers.
โข Local On-Page SEO: Understanding how to optimize website content for local search, including meta tags, header tags, and schema markup.
โข Link Building for Local SEO: Learning how to build high-quality backlinks to a news outlet's website, including the importance of local citations and anchor text optimization.
โข Local Content Marketing: Developing a content marketing strategy that focuses on creating and promoting locally relevant content, including the use of social media and email marketing.
โข Measuring Local SEO Success: Understanding how to track and measure the success of a local SEO campaign, including the use of Google Analytics and Google Search Console.
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