Professional Certificate in E-commerce Content for Customer Engagement
-- ViewingNowThe Professional Certificate in E-commerce Content for Customer Engagement is a comprehensive course designed to equip learners with the essential skills needed to excel in the rapidly growing e-commerce industry. This course emphasizes the importance of creating engaging content to build strong customer relationships, increase brand loyalty, and drive sales.
3,480+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
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โข E-commerce Content Strategy: Understanding the importance of content in e-commerce, developing a content strategy, setting goals and KPIs.
โข Customer Personas and Journey Mapping: Identifying target customers, creating buyer personas, mapping customer journeys.
โข Search Engine Optimization (SEO): Optimizing product descriptions, categories, and other e-commerce content for search engines.
โข Content Creation and Curation: Creating engaging product descriptions, blog posts, and social media content; curating user-generated content.
โข Content Distribution and Promotion: Leveraging email marketing, social media, and influencer marketing to distribute and promote e-commerce content.
โข Content Analytics and Reporting: Tracking and analyzing content performance, creating data-driven insights and recommendations.
โข Customer Engagement and Retention: Using content to build customer relationships, increase loyalty, and reduce churn.
โข Content Localization and Globalization: Adapting e-commerce content for international markets, considering language, cultural, and legal differences.
โข Content Accessibility and Inclusivity: Ensuring e-commerce content is accessible and inclusive for all customers, following best practices for web accessibility.
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