Certificate in Segmentation and Targeting Essentials
-- ViewingNowThe Certificate in Segmentation and Targeting Essentials is a comprehensive course designed to enhance your marketing skills by focusing on two critical areas: segmentation and targeting. This program emphasizes the importance of dividing markets into distinct groups to optimize marketing strategies, ultimately improving business performance.
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โข Unit 1: Introduction to Segmentation and Targeting
โข Unit 2: Market Segmentation: Definition, Importance, and Types
โข Unit 3: Segmentation Criteria: Demographics, Geographics, Psychographics, and Behavior
โข Unit 4: Segmentation Process and Techniques
โข Unit 5: Target Market Selection: Factors to Consider
โข Unit 6: Target Market Strategies: Differentiation, Concentration, and Niche
โข Unit 7: Target Market Positioning: Creating a Unique Value Proposition
โข Unit 8: Segmentation and Targeting in Real-World Scenarios
โข Unit 9: Ethical Considerations in Market Segmentation and Targeting
โข Unit 10: Case Studies and Practical Applications of Segmentation and Targeting
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