Executive Development Programme in Twitter Ad Performance Management
-- ViewingNowThe Executive Development Programme in Twitter Ad Performance Management is a certificate course designed to empower professionals with the skills to optimize Twitter ad campaigns. In an era where digital advertising dominates marketing strategies, this program's significance is paramount.
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โข Twitter Ads Management: Introduction to the Twitter Ads platform and its key features. Understand how to set up and manage Twitter Ads campaigns.
โข Twitter Ad Objectives: Learn about the different advertising objectives available on Twitter, such as Awareness, Consideration, and Conversion, and how to choose the right objective for your business goals.
โข Targeting and Audience Selection: Discover how to target specific audiences on Twitter using demographics, interests, behaviors, and keywords. Understand how to create and manage custom audiences and lookalike audiences.
โข Ad Format and Creative Best Practices: Get familiar with the various ad formats available on Twitter, including Promoted Tweets, Video Ads, and Carousel Ads. Learn about best practices for creating engaging and effective ad creative.
โข Budgeting and Bidding Strategies: Understand how to set and manage budgets for Twitter Ads campaigns. Learn about different bidding strategies, such as automatic and target bidding, and how to optimize your bids for maximum ROI.
โข Performance Analysis and Reporting: Learn how to analyze the performance of your Twitter Ads campaigns using Twitter Ads Manager. Understand how to measure key metrics, such as impressions, engagements, and conversions, and how to use this data to optimize your campaigns.
โข Advanced Twitter Ads Strategies: Explore advanced strategies for Twitter Ads, such as using Twitter Cards, creating Twitter Ads for live events, and retargeting website visitors.
โข Twitter Ads Case Studies: Study real-world examples of successful Twitter Ads campaigns and learn how to apply these strategies to your own business.
โข Twitter Ads Policy and Compliance: Understand Twitter's ad policies and guidelines, and learn how to ensure your campaigns are compliant with these rules.
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