Professional Certificate in Market Segmentation and Brand Management
-- ViewingNowThe Professional Certificate in Market Segmentation and Brand Management is a comprehensive course designed to provide learners with essential skills in identifying target markets and creating effective branding strategies. This program covers key concepts such as market research, customer behavior, brand positioning, and digital marketing techniques.
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GBP £ 140
GBP £ 202
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• Market Segmentation: Definition, Importance, and Process
• Understanding Consumer Behavior and Psychographics
• Demographics, Firmographics, and Geographic Segmentation
• Behavioral Segmentation: Uses and Examples
• Brand Positioning: Strategies and Best Practices
• Brand Identity and Visual Elements
• Crafting a Compelling Brand Story and Messaging
• Brand Architecture and Portfolio Management
• Monitoring and Measuring Brand Performance
• Case Studies in Successful Market Segmentation and Brand Management
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