Certificate in Email Marketing for Success
-- ViewingNowThe Certificate in Email Marketing for Success is a comprehensive course designed to empower learners with the essential skills required for effective email marketing. This program highlights the importance of email marketing in today's digital landscape, where businesses strive to engage customers and drive sales through personalized and data-driven campaigns.
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GBP £ 140
GBP £ 202
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โข Email Marketing Fundamentals: Understanding the basics of email marketing, its importance, and how it fits into a digital marketing strategy.
โข Email List Building: Techniques and strategies for building a high-quality email list, including opt-in forms, lead magnets, and website integrations.
โข Segmentation and Personalization: Using data to segment audiences and personalize email campaigns for improved engagement and conversion rates.
โข Email Campaign Design: Best practices for designing effective email campaigns, including layout, content, and call-to-action.
โข Deliverability and Compliance: Ensuring emails reach the inbox and adhering to email marketing regulations, such as CAN-SPAM and GDPR.
โข Email Automation: Implementing automated email campaigns, such as welcome series, abandoned cart, and post-purchase follow-ups.
โข Metrics and Analytics: Measuring the success of email marketing campaigns, including open rates, click-through rates, and conversion rates.
โข Testing and Optimization: Techniques for testing and optimizing email campaigns, including A/B testing, subject line testing, and send time optimization.
โข Integration with CRM and Marketing Tools: Connecting email marketing with customer relationship management (CRM) and marketing automation platforms for a seamless workflow.
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