Certificate in Market Segmentation and Marketing Analytics
-- ViewingNowThe Certificate in Market Segmentation and Marketing Analytics is a comprehensive course designed to empower learners with essential skills in data-driven marketing. This program emphasizes the importance of understanding customer behavior, preferences, and needs through segmentation and analytics techniques.
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โข Market Segmentation Fundamentals
โข Target Market Selection
โข Customer Data Analysis
โข Demographic, Psychographic, and Behavioral Segmentation
โข Geographic Segmentation and GIS Applications
โข Marketing Analytics Tools and Techniques
โข Data Visualization and Interpretation
โข Statistical Analysis for Market Segmentation
โข Digital Marketing Analytics
โข Marketing ROI and Performance Evaluation
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