Certificate in Email Marketing: Media Relations
-- ViewingNowThe Certificate in Email Marketing: Media Relations is a comprehensive course designed to empower learners with the essential skills needed to excel in digital marketing and media relations. This course covers the importance of email marketing, strategy development, and execution, as well as best practices for creating engaging and effective email campaigns.
6,555+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
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โข Email Marketing Fundamentals: Understanding the basics of email marketing, including email service providers, list building, and campaign setup.
โข Designing Effective Email Campaigns: Learning the principles of email design, including layout, color theory, and typography, to create engaging and visually appealing emails.
โข Copywriting for Email Marketing: Developing persuasive and compelling copy that drives engagement and conversions, including subject lines, calls-to-action, and email body text.
โข Email Marketing Metrics and Analytics: Measuring the success of email campaigns using metrics such as open rates, click-through rates, and conversion rates, and analyzing the data to optimize future campaigns.
โข Targeting and Segmentation: Segmenting email lists based on demographics, behavior, and other factors to deliver personalized and relevant content to each subscriber.
โข Automation and Workflows: Setting up automated email campaigns, including welcome series, abandoned cart emails, and post-purchase follow-ups, to increase engagement and conversions.
โข Managing Email Marketing Compliance: Ensuring email marketing campaigns comply with relevant laws and regulations, including CAN-SPAM, GDPR, and CASL, to avoid legal and reputational risks.
โข Media Relations and Email Marketing: Leveraging media relations strategies, such as press releases and media outreach, to amplify email marketing campaigns and reach a wider audience.
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