Masterclass Certificate in Social Media Crisis Communication for Business

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The Masterclass Certificate in Social Media Crisis Communication for Business is a comprehensive course designed to empower professionals with the essential skills to manage and navigate high-stakes crises in today's digital age. This course is critical for business leaders, communication specialists, and marketing professionals seeking to mitigate risks, protect brand reputation, and maintain customer trust during social media emergencies.

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ใ“ใฎใ‚ณใƒผใ‚นใซใคใ„ใฆ

In an era where a single tweet can ignite a firestorm, the demand for skilled social media crisis communicators has never been higher. According to a recent survey by the Public Relations Society of America (PRSA), over 80% of PR professionals report that their organization has experienced a social media crisis in the past year. This Masterclass course equips learners with the latest strategies, tactics, and best practices to effectively manage these crises and ensure business continuity. By completing this course, learners will gain a deep understanding of social media monitoring, crisis planning, real-time response, and post-crisis recovery. They will also develop crucial skills in stakeholder engagement, message development, and media relations. These skills are not only essential for career advancement but also for building a resilient and responsive organization in the face of social media challenges.

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ใ‚ณใƒผใ‚น่ฉณ็ดฐ

โ€ข Unit 1: Introduction to Social Media Crisis Communication
โ€ข Unit 2: Understanding Crisis Communication Theory and Best Practices
โ€ข Unit 3: Social Media Listening and Monitoring for Crisis Management
โ€ข Unit 4: Developing a Social Media Crisis Communication Plan
โ€ข Unit 5: Implementing Effective Communication Strategies during a Crisis
โ€ข Unit 6: Engaging with Stakeholders and Building Relationships through Social Media
โ€ข Unit 7: Managing Reputation and Brand Image during a Crisis
โ€ข Unit 8: Case Studies: Successful and Unsuccessful Social Media Crisis Communications
โ€ข Unit 9: Ethical Considerations in Social Media Crisis Communication
โ€ข Unit 10: Evaluating and Measuring the Effectiveness of Social Media Crisis Communication

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ใ‚ตใƒณใƒ—ใƒซ่จผๆ˜Žๆ›ธใฎ่ƒŒๆ™ฏ
MASTERCLASS CERTIFICATE IN SOCIAL MEDIA CRISIS COMMUNICATION FOR BUSINESS
ใซๆŽˆไธŽใ•ใ‚Œใพใ™
ๅญฆ็ฟ’่€…ๅ
ใงใƒ—ใƒญใ‚ฐใƒฉใƒ ใ‚’ๅฎŒไบ†ใ—ใŸไบบ
London School of International Business (LSIB)
ๆŽˆไธŽๆ—ฅ
05 May 2025
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