Masterclass Certificate in Social Media Crisis Communication for Business
-- ViewingNowThe Masterclass Certificate in Social Media Crisis Communication for Business is a comprehensive course designed to empower professionals with the essential skills to manage and navigate high-stakes crises in today's digital age. This course is critical for business leaders, communication specialists, and marketing professionals seeking to mitigate risks, protect brand reputation, and maintain customer trust during social media emergencies.
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โข Unit 1: Introduction to Social Media Crisis Communication
โข Unit 2: Understanding Crisis Communication Theory and Best Practices
โข Unit 3: Social Media Listening and Monitoring for Crisis Management
โข Unit 4: Developing a Social Media Crisis Communication Plan
โข Unit 5: Implementing Effective Communication Strategies during a Crisis
โข Unit 6: Engaging with Stakeholders and Building Relationships through Social Media
โข Unit 7: Managing Reputation and Brand Image during a Crisis
โข Unit 8: Case Studies: Successful and Unsuccessful Social Media Crisis Communications
โข Unit 9: Ethical Considerations in Social Media Crisis Communication
โข Unit 10: Evaluating and Measuring the Effectiveness of Social Media Crisis Communication
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