Executive Development Programme in Brand Strategy for C-Suite
-- ViewingNowThe Executive Development Programme in Brand Strategy for C-Suite is a certificate course designed to empower senior executives with the necessary skills to create and implement effective brand strategies. In an era where branding significantly influences business success, this programme's importance cannot be overstated.
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โข Unit 1: Introduction to Brand Strategy for C-Suite
โข Unit 2: Understanding the Brand Value Proposition
โข Unit 3: Brand Positioning and Differentiation
โข Unit 4: Building a Strong Brand Identity
โข Unit 5: Leveraging Brand Architecture and Portfolio Management
โข Unit 6: Crafting an Integrated Brand Communications Strategy
โข Unit 7: Managing Brand Reputation and Crisis Management
โข Unit 8: Measuring and Evaluating Brand Success
โข Unit 9: Driving Innovation and Change in Brand Strategy
โข Unit 10: Case Studies and Real-World Brand Strategy Applications
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