Professional Certificate in Retention Analytics for E-commerce
-- ViewingNowThe Professional Certificate in Retention Analytics for E-commerce is a comprehensive course designed to equip learners with essential skills for analyzing customer behavior and boosting e-commerce sales. This program highlights the importance of data-driven decision-making and teaches learners how to leverage customer analytics to improve retention rates and maximize profitability.
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โข Introduction to Retention Analytics: Understanding the importance of retention in e-commerce, key metrics and concepts in retention analytics.
โข Data Collection and Management: Collecting and managing customer data, data cleaning, and data integration.
โข Customer Segmentation: Identifying and segmenting customer groups, understanding customer behavior, and creating customer personas.
โข Retention Strategies: Implementing successful retention strategies, such as email marketing, loyalty programs, and personalization.
โข Churn Analysis: Understanding the reasons for customer churn, identifying at-risk customers, and predicting churn.
โข Measurement and Evaluation: Measuring the effectiveness of retention strategies, evaluating customer lifetime value, and calculating ROI.
โข Ethics in Retention Analytics: Understanding ethical considerations in retention analytics, such as data privacy and security, and ensuring compliance with regulations.
โข Emerging Trends in Retention Analytics: Staying up-to-date with the latest trends and technologies in retention analytics, such as machine learning and AI.
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